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Concept / Interior
Launch 2020.04.01

Social Hub Hotel. A young hotel inspired by Italy.

Since the building originally drew its inspiration from Giò Ponti’s contemporary Pirelli Tower in Milan back in the day, we thought we would make the most of this and let this fantastic inspiration breathe new life into both the concept and the building.

Giò sounds good and also has other positive meanings. Giò is a shortened form of the Italian name Giovanni, (God is gracious).

In Italy, Giò also refers to a guy who is well-liked, stays away from drama, and is a fantastic boyfriend!
So, why not! Giò.